The fundamental difference between a fanny pack and a belt bag is the former's level of sophistication. I love a good handbag, but I will say handbags have their flaws, especially when you live in Manhattan-spending minutes at the Whole Foods self-checkout digging around for my wallet and hearing impatient coughs from the long line, hugging it to my chest when I'm taking the subway late at night, accidentally bag-slapping my fellow civilians on the sidewalk as I rush to hail a cab… And that's where the belt bag steps in. Worn around your waist like a belt or slung over your shoulder like a bag, belt bags and fanny packs are both convenient ways of carrying your belongings. I didn't say redesign because the design is really just the same. I’m already looking forward to wearing it in the summer, when the hands-free convenience and security will be even more appreciated at concerts and festivals.A quick history lesson for you: The fanny pack, a 1980s wardrobe staple, decided to rebrand itself. As someone who is always anxiously padding down my pockets to make sure I have all my things before leaving the house, having everything I need in one small, light, unobtrusive bag that I just had to throw over my shoulder was a welcome change. It felt secure and remarkably convenient. It was not only more comfortable, but could be slipped on and off more easily than having to fiddle with its clasp.ĭid it feel nineties? Not at all. But wearing it tight to my chest proved to be much better than having it bouncing on my side. When I bought a belt bag a few weeks ago, a light-brown canvas Ruyihuang bag with two zippered compartments, I wasn’t thinking at all about putting my style or logo up front. “It’s a way to put your fashion style and your logo right up front,” Tant says. Wearing them across the body also gives belt bags a prominence they wouldn’t have on your hip.
“I’ve seen them worn under oversized blazers or on top of big, baggy jumpers and they work really well,” he says. While some people still wear them around the waist, wearing it over the shoulder or across the body creates a relaxed look that complements just about any style of dress, Paul says. “We have leather options from Gucci and Prada that work brilliantly with tailoring,” says Damien Paul, head of men’s wear at Matches.
For example, the luxury retailer Matches Fashion has nearly 200 styles available on its website. There are now belt bags to go along with every part of life, from the beach to the boardroom, for both men and women of all ages. “It’s super practical, and so people are looking at ways to make it more fashion-forward,” Tant says. – in one place without having to stuff your pockets or carry a purse, which explains much of their current popularity. They’re incredibly convenient, allowing you to keep all of your essentials – keys, wallet, phone, etc.
#BURBERRY FANNY PACK FULL#
“Even scrunchies are back in full force,” she says.īut belt bags aren’t retro kitsch or ironic throwback. No matter how uncool something might once have been seen, if it came from the nineties, it’s popular again. “Right now there’s a fascination with nineties nostalgic things,” says Nadia Pizzimenti, a Toronto-based fashion stylist. But, today, they’re enjoying a resurgence. They’ve been derided ever since, from Jerry’s classic burn on George on Seinfeld – “Looks like your belt is digesting a small animal” – to the Rock’s ridiculous photo of himself in a black turtleneck and small black-leather fanny pack, a photograph, it’s worth pointing out, that was taken in 1997. In 1988, when athletic wear had begun to cross over into street fashion, fanny packs were so popular that Adweek Magazine declared them “the hottest product of the year.” By the mid-1990s they had become ubiquitous, almost always either small leather numbers or in garish neon colours. “Fanny pack really does sound like it came from the eighties, doesn’t it?” “It’s just a different way of talking about it,” says Lisa Tant, styling sales director for Nordstrom Canada.
Versace, Burberry, Gucci, Nike and Saint Laurent, among many other brands, have all jumped on the trend, and in doing so rebranded fanny packs as “belt bags.” When Supreme launched a belt bag in collaboration with Louis Vuitton in 2017, the skateboarding and street-culture clothing brand gave fanny packs new-found street cred.
#BURBERRY FANNY PACK UPGRADE#
Thanks to interest in all things 1990s, practicality and a design upgrade that has taken what was once fashion’s minivan (ugly, decidedly uncool, owned by lame parents) and turned it into high style, the fanny pack is having a moment.
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