Her stationery has appeared in multiple publications and landed her partnerships with brands like Anthropologie and Gap.
Cat Seto, owner and artist, Ferme à Papier Ferme à PapierĬat Seto is an artist and author, and founder of Ferme à Papier, a San Francisco–based boutique representing unique goods from independent designers. In this guide to selling your own artwork, their anecdotes will be woven into practical and actionable advice for any creative entrepreneur. We consulted successful artists, curators, and gallerists for their advice on everything you need to know to sell your art online. Explore topics for every level including working with printers and dealing with plagiarism. In the following sections, we’ll cover the basics of selling art online for beginners and seasoned artists alike. No matter what type of art you’re into-original acrylic paintings, digital art prints, sculpture-this resource has actionable advice for every artist. Whether you’re a creator or a curator looking to make money online selling art such as painting, this step-by-step guide is for you. Now, independent artists can own their distribution streams, creating and selling their art online-and on their own terms.įor gallerists and curators, the shift in how we buy and sell in the past two decades has allowed these businesses to represent more artists and expand into selling affordable art prints online to reach larger audiences worldwide.
The creator tools and sales channels of today were nonexistent. It means thinking like an entrepreneur.īefore ecommerce platforms, artists relied on third party gallerists, agents, and retailers to distribute work.
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How can artists sell art and paintings online? How will they market themselves? Making a living as a career artist means understanding how to build an audience, how to price art products, and the unique requirements for shipping art. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.Many artists graduate from formal art programs adept in color theory, brush techniques, and composition-but don’t know the first thing about business. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. Crowdfunding is now a viable alternative to investors. Social media has replaced PR and advertising as the key method of promotion. Many of the basics of getting established have become easier, cheaper, and more democratic. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Guy has totally overhauled this iconic, essential guide for anyone starting anything.
In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding.
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